You think you have what it takes to do what I do?

I’ve seen this happen more than a few times where I meet with a company and pitch my services for Social Media Management only to find out that they decided to manage their own efforts. But here’s the thing that they don’t understand. Social Media is time consuming. Some people seem to think that its just posting on Facebook and Twitter…eh..partially true. But there’s more to it than they realize. There’s actual planning, research, knowing your target audience, knowing the times to post content, knowing what kind of content to post and knowing what makes your customers tick.

With my services, I’ve discovered what works and what doesn’t work with Social Media. Just because you have a Facebook account, it doesn’t mean you can do what I can do. But it’s the same thing if you look at car mechanics. I’ve got a car and tools, but it doesn’t mean I can do their job. Nor could I ever be a Barrista just because I have a coffee maker. So I hope you understand that there’s more to Social Media than most people think. Let a professional handle your online presence so you can focus on doing what you’re great at, that’s running your business. 

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“I don’t see the value in Social Media”

Every time I hear that from someone, two things comes to mind.

1. They’re ignorant about the power of Social Media.

2. They’re old.

Yes I said it…you’re old. So let’s look at it this way. Social Media is a very powerful tool for companies to help make them money. If you don’t have it going on for your brand, then you’re missing out on possible sales. I’ll give you an example, I manage the Social Media efforts for one of my clients. Each time I post a product on Facebook/Twitter/Blog they end up selling 15-20 pieces within the first day. Each item ranges from $15-$40. That money generated via Social Media is money you wouldn’t have seen if you don’t see the value in it.

I was talking about it with my college age daughter. I told her that there are so many people that don’t value or believe in the power of social media. You know what said next? “Are they old or something?” Here’s why older folks don’t seem to get it. For starters they think it’s a waste of time to be on Facebook, Instagram and etc. But what they don’t understand is that Social Media is another way of doing “word by mouth” advertising. But makes it easier is that the person is already on the Internet which means they can easily order the item they see being talked about through social media. Make sense right?

I do this all the time. I see a post from one of my favorite brands about a sale they’re having. So what do I do? I end up ordering things online ALL THE TIME!

So there you have it in the shortest of forms…Social Media works. If you don’t value or believe in it, then you’re losing out on money you could make. It’s that simple.

Why you shouldn’t neglect your Website and Blog…or both

With Social Media growing as form of reaching out to customers, many people/brands have neglected their own website or blog. Heck sometimes they’ve neglected both and started using Facebook and Twitter more. Some think they are getting more out of Facebook and Twitter than their blog or website. Though that may make sense, there’s a few things wrong with that picture, let me explain.

If you neglect your website you’re taking chances on not being relevant. Out dated photos, stories, customer testimonials as well as company info gives a really bad impression. I’ve been to so many sites where their content is not only stagnant, but it’s pretty darn old. Here’s what I mean by old, my rule of thumb, anything older than 6 months or a season is considered old. For example, if it’s Winter but your content shows “hot deals” or “beat the heat” then that means it’s old.

The same goes for Blogs. Some companies have altogether got rid of their blogs. I met with 2 potential clients last week where they deleted their blog because they didn’t think it was doing anything or it wasn’t as important as Facebook. Don’t get me wrong, Facebook is a powerful tool, but it works better when you have a blog to work side by side or at least they work together much like and Officer Bill Gannon Sargent Joe Friday from Dragnet.
as-frank-gannon-with-jack-webb-dragnet-1968

But then again there are some legitimate reasons why people neglect their website, blog and social media all together. They’re just too busy. I had lunch yesterday with my Daughter and while we were paying I noticed they had a sign that said, “Like us on Facebook.” So I asked who handles it and the nice man told me he did it but he’s so busy that he doesn’t have time for it at all. This is where someone like me can provide my services, I told him what I can do for them and how it can help him focus on the things he needs to do for the restaurant while I do all the other stuff that he didn’t have time for.

So to make this long story short, don’t neglect your site and or blog. If you don’t have time to do it, let me handle that stuff for you.

Here’s my contact info:
RL Policar
RLPolicar@gmail.com
714 519 6661
Social Media, Content Writer, Blogger, Email Marketing

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