There’s a few good reasons why. Let’s start off with the most obvious, it gets your message out fast! When I first brought up the idea of blogging to one of my old clients, they really didn’t understand it nor did they think it was beneficial. For one they didn’t understand what it meant. Blogging, Blog or Blogger all stems from the term “Weblog.” But to shorten it, became blog. What it entails is a log of sorts that you fill out much like a diary and the most recent “post” you have sits on top. By the way a “post” is what an article is on a blog.
One of the things I told my old client is this, “Blogging allows you to get information out to your customer base without having to update your website or do any major changes to your existing site.” For the most part you can install WordPress (my preferred blog platform) to an existing website and have it under a sub-directory. For example, one of my current clients now has their blog set up as: blog.piratemfg.com. Others may have it set up as http://www.domainname.com/BLOG. Either way it works.
So now you’re thinking, “Should I be blogging for my business?” The short answer to that is YES. Here’s a why. Let’s say you’re a Personal Trainer who has a successful business. You NEED to be blogging to get more info out to your current customers and potential customers. What kind of information should a personal trainer be blogging about? EVERYTHING! If you’re a personal trainer, you get people asking all the time about the latest supplement, workout equipment and techniques as well as nutrition, right? Why not fill up your blog with useful information that gets people coming back for more?
Now that you have an idea on what kind of things you can post about, how often should you be doing it? My answer to that, as much as possible. Anytime you have a free moment, crank out a post. Why? Because search engines love fresh content. Google, Yahoo, Bing and etc love making new content available to people who use their service. Just think of it this way, let’s say you’re a Butcher at a meat market. Aren’t you more excited to show your customers the freshest cuts to them? Same thing with blogging and search engines. Your article is the meat that the search engines(butcher) wants to show case.
Blogging will also help your site traffic go up. Here’s how, remember the whole thing about search engines? Well what they’re doing is telling searchers that your blog has the keywords (more on that later) that they’re looking for. Then if your keyword is linked to a product or service you’re selling back to your site, then you’ve got direct traffic(more on that later) going to your main site.
I could literally go on for hours why Blogging is awesome, so for now we’ll end it here and I’ll publish a Part 2 on this subject. So stay tuned.