Facebook Fanpage Created just for You!

Part of the services I provide within the Social Media realm is to create Fanpages. The Dr. Tom Veal was made by yours truly.
drtom facebook
I’ve actually created over a dozen fan pages and currently manage 10 of them. Some are thinking, “Why should I pay you when I can do it myself?” Well, ya you could and the more power to you. But there are some folks who are not familiar with Social Media let alone Facebook. Another reason is that they may not have enough time to do so. This is where I come in and create your fanpage(s) and include a Cover photo, your office info, profile pictures, About info and a couple of status updates just to get you started.

My rate for this service is $50.00, not a bad price if you ask me since you’re paying a Professional to provide you with this service rather.

RL Policar
714 519 6661
E:rlpolicar@gmail.com

Facebook Etiquette

In this article we’re going to cover some of the basics of Facebook(FB) Etiquette on a business level as well as personal. If you’re anything like me you’re on FB ALL THE TIME! Well part of that is due to my job. I am a Social Media Consultant so that means almost every working hour I have is spent on it. But for the rest of you folks out there, you’re only 2 clicks away from FB. We typically will have it open as another window or tab on our browsers. Then at anytime, you just click on it to see what’s going on.

I’m sure you have it on your Smart Phones too, right? That way you can be connected to the people you love or at least find interesting on a 24/7 basis. Let me guess, when you wake up in the morning, you reach for your smart phone or tablet and check your FB feed and email? I’m guilty of that myself, so don’t feel too bad…”because everyone does it.” Right?
Ok let’s move onto some basic etiquette on FB. Here’s a few that should help you avoid arguments or unfriending (is that even a word?) situations.

*Avoid political or religious posts.

We all know people who post things as their status that is related to some sort of politics and religious stuff. This goes along the same ways towards gun control. Basically you avoid this because when you start posting your view point’s there’s always someone that will challenge that and argue with you. During the Romney and Obama elections, there were so many HEATED arguments on FB on why you should vote for who or which propositions you should vote for. At times it got ugly between my own friends and some even unfriended each other because their views are different from their own. I’m not saying having a different opinion or having a great discussion isn’t healthy, but for the most part, people are not mature enough to do that on FB. So much is lost in text that the tone is lost.

*Emoticons are not guaranteed to work

Do you know what they are? It’s icons that are supposed to mimic your emotions. For example, do you use emoticons at the end of your posts like this to show you’re happy 🙂 or sad :(? What about when you’re joking, I think the proper emoticon is using the colon and the letter P signify that you’re smiling and your tongue is sticking out to show you’re being silly. But the problem with emoticons is the person can’t see your face doing those same actions. So if I were to call someone FART FACE with  that could be taken as 1. Joke or 2. making fun of the person you called a fart face.

Yes there are hundreds of emoticons, even animals have emoticons, but they are still not great at REALLY expressing your facial expressions as if you were talking face to face with the person and that could cause problems in communication in which I’ll touch on the next point.


*The tone of your message may not be taken the way you want

A recent situation I had was with one of former my client’s FB page. A customer commented about his bad experience at one of the retail stores the company owned. I responded to his comment in a joking manner, very sarcastic in tone but he took it as a personal attack on him. That situation I had to immediately apologize to him after reading his rebuttal to my comment. The issue with tone is that sometimes people may not get your humor. Something that you may think is hilarious may not be as funny to another.

*Don’t send important messages through a status update or in a comment

This is one of my pet peeves. Basically what I’m saying is, if it’s important to the person to get you the message. Then pick up the phone! Here’s an example, I saw an argument start on FB and the people involved kept going back and forth on comments. Then they started sending each other private messages to continue their argument. Here’s the thing, if it’s a conflict, just call them. Don’t use PM or status updates to further argue or resolve things.

I recently had a situation where I commented in a joking manner to a serious tone. The person asked if I could keep it serious since this was something he was being sincere about. I said no problem and obliged to his request. Then here’s the best part, he picked up the phone and CALLED ME! Yes, he called me to make sure that I wasn’t offended that he asked me to keep it serious. I told him that I wasn’t and that I really appreciated his heart behind wanting to make sure no bitter root grows between our friendship.

*Posting photos

This one is a double edged sword because not too many people really want to see you having so much fun in Hawaii zip lining while drinking a pina colada while kissing your hot wife. Why? It’s due to the fact that people don’t like show offs. I’m sure there’s a friend that will see your photos from Hawaii who is sitting in his mom’s basement in Dayton, Ohio who is super jealous of your exploits and is probably single or has an ugly girl friend that wishes he could do what you’re doing…but he can’t. Besides, no one really cares about those photos of you looking to the left or right or pictures of your designer purses and shoes that you bought or what you are having for lunch.

The flip sides to this are business fanpages. Fans love to live vicariously through the pages they LIKE. I say post as many photos of your products being used, office shenanigans, customer photos and anything that shows off your product. If you make dog sweaters, then post as many photos of dogs in sweaters, preferably your own brand.

That’s about it, I’m sure there’s so many other things I could touch on, but we’ll leave that for another day.

Christmas is pretty much here!

merry christmas santa elf copy

As much as I love Christmas and New Years, I’m pretty much ready for January to get here. Why? Well in all honesty, and I’m sure you’ve seen this happen to, but businesses slow down during the holidays. Some are not in the mood to do any more work and often times things get busier with the new year. Budgets are refreshed, resolutions are set and people are more willing to work. So with that said I am excited to what the new year will bring.

Merry Christmas!

Why you shouldn’t neglect your Website and Blog…or both

With Social Media growing as form of reaching out to customers, many people/brands have neglected their own website or blog. Heck sometimes they’ve neglected both and started using Facebook and Twitter more. Some think they are getting more out of Facebook and Twitter than their blog or website. Though that may make sense, there’s a few things wrong with that picture, let me explain.

If you neglect your website you’re taking chances on not being relevant. Out dated photos, stories, customer testimonials as well as company info gives a really bad impression. I’ve been to so many sites where their content is not only stagnant, but it’s pretty darn old. Here’s what I mean by old, my rule of thumb, anything older than 6 months or a season is considered old. For example, if it’s Winter but your content shows “hot deals” or “beat the heat” then that means it’s old.

The same goes for Blogs. Some companies have altogether got rid of their blogs. I met with 2 potential clients last week where they deleted their blog because they didn’t think it was doing anything or it wasn’t as important as Facebook. Don’t get me wrong, Facebook is a powerful tool, but it works better when you have a blog to work side by side or at least they work together much like and Officer Bill Gannon Sargent Joe Friday from Dragnet.
as-frank-gannon-with-jack-webb-dragnet-1968

But then again there are some legitimate reasons why people neglect their website, blog and social media all together. They’re just too busy. I had lunch yesterday with my Daughter and while we were paying I noticed they had a sign that said, “Like us on Facebook.” So I asked who handles it and the nice man told me he did it but he’s so busy that he doesn’t have time for it at all. This is where someone like me can provide my services, I told him what I can do for them and how it can help him focus on the things he needs to do for the restaurant while I do all the other stuff that he didn’t have time for.

So to make this long story short, don’t neglect your site and or blog. If you don’t have time to do it, let me handle that stuff for you.

Here’s my contact info:
RL Policar
RLPolicar@gmail.com
714 519 6661
Social Media, Content Writer, Blogger, Email Marketing

Why is blogging important to your business?

There’s a few good reasons why. Let’s start off with the most obvious, it gets your message out fast! When I first brought up the idea of blogging to one of my old clients, they really didn’t understand it nor did they think it was beneficial. For one they didn’t understand what it meant. Blogging, Blog or Blogger all stems from the term “Weblog.” But to shorten it, became blog. What it entails is a log of sorts that you fill out much like a diary and the most recent “post” you have sits on top. By the way a “post” is what an article is on a blog.

One of the things I told my old client is this, “Blogging allows you to get information out to your customer base without having to update your website or do any major changes to your existing site.” For the most part you can install WordPress (my preferred blog platform) to an existing website and have it under a sub-directory. For example, one of my current clients now has their blog set up as: blog.piratemfg.com. Others may have it set up as http://www.domainname.com/BLOG. Either way it works.

So now you’re thinking, “Should I be blogging for my business?” The short answer to that is YES. Here’s a why. Let’s say you’re a Personal Trainer who has a successful business. You NEED to be blogging to get more info out to your current customers and potential customers. What kind of information should a personal trainer be blogging about? EVERYTHING! If you’re a personal trainer, you get people asking all the time about the latest supplement, workout equipment and techniques as well as nutrition, right? Why not fill up your blog with useful information that gets people coming back for more?

Now that you have an idea on what kind of things you can post about, how often should you be doing it? My answer to that, as much as possible. Anytime you have a free moment, crank out a post. Why? Because search engines love fresh content. Google, Yahoo, Bing and etc love making new content available to people who use their service. Just think of it this way, let’s say you’re a Butcher at a meat market. Aren’t you more excited to show your customers the freshest cuts to them? Same thing with blogging and search engines. Your article is the meat that the search engines(butcher) wants to show case.

Blogging will also help your site traffic go up. Here’s how, remember the whole thing about search engines? Well what they’re doing is telling searchers that your blog has the keywords (more on that later) that they’re looking for. Then if your keyword is linked to a product or service you’re selling back to your site, then you’ve got direct traffic(more on that later) going to your main site.

I could literally go on for hours why Blogging is awesome, so for now we’ll end it here and I’ll publish a Part 2 on this subject. So stay tuned.

My new logo

Though I’ve been doing Social Media for the last several years, I’ve never actually come out with my own logo. So here’s what I’ve decided on.
Rl policar

The Week Before Black Friday

Have you ever noticed that things slow down about week before Black Friday?

From a consumer stand point it makes sense. You really don’t want to be spending money when we know the holiday shopping season starts next week, right? What about retailers? You know they’re holding out on inventory that is meant for Black Friday. How do I know this? From personal observation, that’s how. I was recently at a local WalMart and Target to get some household goods. I noticed shelves were running a bit thin and less shoppers too.

If you look online any retailer who is planning a Black Friday Sale has already started advertising or emailing out their store fliers. Did you hear that Target and WalMart are both starting their Black Friday Sale on Thanksgiving at 8pm? Well apparently they want to get a jump on their bottom line for the holiday season. Sucks to be the people who work for either company, but great for consumers. Heck I might even brave the crowds in search for a new laptop…or maybe not.

Hello world!

Hello indeed! My name is RL Policar. I am a Social Media Consultant. I’ve been doing Social Media Marketing for the past several years. I started off blogging for my own websites and eventually I freelanced for other websites who needed content. Eventually I discovered the world of Social Media, and man it was addictive. I bet as you’re reading this you have Facebook open in another window or tab.

I hope to use this site to capture my thoughts about anything that might be interesting. It won’t always be about Marketing or Social Media, heck if I wanted to post a video about a talking dog…

Create a free website or blog at WordPress.com.

Up ↑