Over at BikeCommuters.com and MtnBikeRiders.com we’ve held a number of online contests over the years. What this does is help build a new fan base for the sites and for the sponsor who is donating your prize packages. We’ve often worked with Planet Bike in which they’ve donated thousands of dollars worth of goods over the years for our prize packages.
What do I mean by “new” fan base? Well the best way to do that is through Facebook. Just recently we had a content for our “4000 Likes” give away. Basically Planet Bike donated a bunch of goods to the winner of the contest. The premise is we gave our fans a few weeks to hit Like and Share the post. We even published it on the main site, BikeCommuters.com.
Over the weeks we saw a spike of new likes in our fanpage. Now these are people who probably would have never hit LIKE on the fanpage before. But because we used a contest, their friends shared the info, so the friends on their feed saw it, then hit like themselves. Free advertising, it’s sorta like Word by Mouth. But this time it’s word by LIKE.
Contests don’t have to be extravagant, sometimes it’s a matter of giving away stickers or even a small item like a t-shirt can spark some new fans for your brand.