Let’s say you have a blog and you only update it once in a while. Some employees who oversee that part of the business may feel like they have nothing to talk about thus the blog doesn’t get updated. But what if I told you that when you publish an article you’re letting search engines know that you’ve got something new.
Now imagine that happening a few times a day! That’s one of the things we specialize in at RLPolicar.com. We’re known to publish up to 200 articles per week for the clients we work with. We also make sure that it’s on different blog platforms too. For example, we’ll use two different platforms, one article is on Blogger and another on WordPress. By publishing on two different platforms, you’re letting search engines know that there’s new content in two different places. Which is a good thing especially if your blogs talk about your company/product or services.
When people ask me how often should they be blogging, I tell them “as often as you can.” Meaning as much as you can in one day. But you have to do it EVERYDAY to get the best impact. I’ve worked with companies where all they want is 1-2 articles per month, in all honesty that won’t be as effective as 1-2 per day. Basically, the more articles, the better. Search engines love fresh content and by publishing new articles per day, the more popular you are on the results.