So what do I mean by being “Social?” It’s pretty simple. You have to be your own brand’s best ambassador. I’ll give you an example. Yesterday I was at a store and I noticed that they had a small signed that said, “find us on Facebook.” I immediately asked the clerk who handles their Social Media and she told me that it was a collection of the employees who really didn’t know what they were doing. So I began to tell her about my services and what I can do. From that I got the contact info of the owner of the company.
That interaction was of me being “social.” I gotta be gut level honest with you. I come from an IT background and us IT folks have a reputation to be introverted so being social doesn’t really come easy to me as it does for folks out there. But just being out going isn’t really enough. You also have to be somewhat friendly to the people you deal with, right? Besides, who’s going to want to work with a Social Media guy who’s a jerk or condescending? I know I wouldn’t.
With that in mind let’s list some things down that might help you with your branding/social media efforts when interacting with REAL people.
1. Be friendly.
3. Ask questions directed towards the person you’re talking to. People love talking about themselves (More on that later).
4. Engage in conversation about their business.
5. Tell them about you and your brand.
I know some of these things are basic human interaction things that we all do on a daily basis, but heck some of us can easily forget. Hopefully this helps!