Facebook memories

As you know Facebook Memories will pop up on your feed reminding you of all the cool stuff you did and how much skinnier you once were. Sometimes some of those memories are fun to look at and we can reshare it and say stuff like “oh wow, 7 years ago!” So just recently I saw some memories of when I used to race mountain bikes. Back then I was in great shape and I was competitive, now I’m older, fatter and broker. The days of racing are exactly what Facebook shows, memories.

But it got me thinking…what if I start racing again? My kids are older so I don’t have to worry about baby sitting, plus I don’t have a nagging wife asking when I’ll be back from the races. I can actually put the time in to training if I really wanted. Heck just last night I was out riding with my friend Moe and I got this idea of racing again. It’s going to take some major work for me to get up to a level of fitness where I can actually survive a race and not die in the middle of it.

After our ride we got on the phone with my other friend Art who is working on a deal for me. He’s working out a major discount for a new mountain bike. This new bike will cost me an arm and leg, but I figure I’ll invest into myself. While we were on the phone I told Art and Moe that once I get my new bike, that we all should do an Enduro race just for giggles. I told them it will be just like 2010! We all laughed because that year was the peak of our racing careers. We were sponsored by a number of companies, we had matching bikes, jerseys and other gear. Heck, we even had stickers! Now you know you’re legit when you have stickers!

Now that we’ve got this idea planted in our minds, I’m actually looking forward to just getting back to all that racing and riding jazz. Who would have thought that Facebook memories motivated me to get back in to something I really did love.


Why hobbies are good for you

From late 2016 through most of 2017 I amped up some of my hobbies. I went all in on my hobbies of flipping motorcycles. I can’t recall, but I think I’ve bought and sold at least 15 motorcycles in that year alone. Then I took up building things. Nothing crazy, but I’ve built stuff out of old pallets, surplus Army ammo cans and even more recently I started building up this wrecked scooter I bought to have a Mad Max look.

I’m not going to bore you with scientific details on why hobbies are good for you. But I’ll just share how it’s benefited my life. For starters I love working with my hands. To me it’s very therapeutic because it helps me feel competent. Yep, it makes me feel smart and that I am able to do something.

Doing something that helped me feel smart and capable allows me to find confidence. Even if I’m not good at what I’m working on, I’ve learned that the more I do these things, the better I become at them. I’ll give you an example. I got into building Bluetooth speaker systems out of US Army surplus ammo cans. These cans have been sitting in the desert for years not being used for anything. So I got a handful of them and started to work. When I first got into it, I had basic tools. My first ammo can was…OK, not great but just OK. The second one was much better. The third ammo can was even nicer than the one previous to it. I had added some new features to it that made me really proud. On my fourth can, I made it smaller, but it had all the options of the previous model. Since I’ve built a few of these, I’ve learned what works and what doesn’t. In fact, after I built the 4th one, I knew that the 5th model will be even better. Now I know exactly what I’ll need to do to perfect the build.

Anyhow, working with my hands doesn’t stop with these ammo cans. Not too long ago my daughter and I took on a repair on her car that I’ve never done before. So we bought some tools and the parts needed and replaced the CV axle on her car. It was a great experience and my kid was able to be part of it too.

I’m sure the things I’ve mentioned aren’t as fancy as some of the real life Ron Swansons out there. But to me, they’re huge. They’re significant because during the times that I felt the worst about myself, my hobbies helped me feel good that I could create/fix and make things better.

A lot has happened…


If you’re one of the 3 people who actually visit this site, thanks for coming by! But I also wanted to give an update on what’s been going on with me. First let’s start of that this blog will now become my own personal journal. I’m gainfully employed doing Online Marketing for a reputable company, so I don’t need to post my thoughts about that stuff here since I’m actually practicing what I’ve preached.

OK so let’s get going…Well, where do I start, oh ya, I got divorced. All my kids live with me, we are doing well. Our home is messy, our dogs bark a lot and we drink too much coffee. We laugh at fart jokes, stuff about periods and me dating again. It’s never a dull moment in my home.

Another big thing that has happened is actually grew my hair out! Ya I know for some people that’s not a big deal. But I had kept it short for over 15 years. As soon as I got separated I let it grow. Yes I actually have a full head of hair, I’m not bald or going bald. But I do have a spot on my scalp where its bare. That’s because when I was a kid, some kid threw a large rock and it hit my head, which scarred over.

Within the 2016-2017 I took the time to really discover myself. I got more into motorcycles, whiskey and cigars. I also got into building stuff with my hands. I find that working with my hands is somewhat therapeutic. It helps me feel competent and that I have some sort of manly skill that I can offer. I mean it’s like a primitive desire that men have that they are able to offer something to a potential mate. Just picture a cave man trying to impress a cave woman…he wants to show off his skills to woo the ladies right? I suppose working on cars, motorcycles and building stuff is kinda like my way of peacocking to potential mates…lol

Anyhow during this time period I was able to do some really cool stuff like sky dive with my brother and daughter, get a tattoo, buy and sell a bunch of motorcycles and be part of a Yamaha Motorcycles commercial! How cool is that eh?

All that stuff is great and all, but there were some tough times. Getting divorced messes a person up. Plus having to be there for your own kids during this time is another tough situation to deal with. But Lord willing, things are working out.

Rather than me boring you with details, you might want to just check out my Instagram and get a pictorial view of what life has been like for me.

Until next time!

RL Policar

Why are memes essential in your social media?

For a few of my clients I create memes to help best connect with their target audience. But before we get into all that, let’s first understand what a meme is.

an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.

Now that we know what it is, I’m sure you’ve seen them floating around on your feed. So why would you need it for your business? Well the reasoning is quite simple, you help connect to your customers in a humanistic level. This allows your brand to reach almost all of your target through humor. Not only does it engage your customers, but they can identify with your meme, thus them sharing it on with their friends and etc. What’s great about that is when they share it it automatically links back to your fanpage. So now you’ve enabled your customers to reach other people who didn’t know about your brand.

The hope is those new people will LIKE your page and then they’ll be exposed to all the deals and initiatives you’ve got going for your brand. But can you overdo memes? Absolutely! Posting more than 3 memes a week can turn your customers off. Plus it might give them the impression that you’re not all that professional.

Memes are great when they are used in conjunction with a campaign. So let’s say you’re selling a new product. Publish your product on the fanpage to let people know that you’ve got a deal going on, then later on, publish a meme. So now you’re getting people onto your fanpage and seeing your meme as well as the new product. handsome player

You think you have what it takes to do what I do?

I’ve seen this happen more than a few times where I meet with a company and pitch my services for Social Media Management only to find out that they decided to manage their own efforts. But here’s the thing that they don’t understand. Social Media is time consuming. Some people seem to think that its just posting on Facebook and Twitter…eh..partially true. But there’s more to it than they realize. There’s actual planning, research, knowing your target audience, knowing the times to post content, knowing what kind of content to post and knowing what makes your customers tick.

With my services, I’ve discovered what works and what doesn’t work with Social Media. Just because you have a Facebook account, it doesn’t mean you can do what I can do. But it’s the same thing if you look at car mechanics. I’ve got a car and tools, but it doesn’t mean I can do their job. Nor could I ever be a Barrista just because I have a coffee maker. So I hope you understand that there’s more to Social Media than most people think. Let a professional handle your online presence so you can focus on doing what you’re great at, that’s running your business. 

“I don’t see the value in Social Media”

Every time I hear that from someone, two things comes to mind.

1. They’re ignorant about the power of Social Media.

2. They’re old.

Yes I said it…you’re old. So let’s look at it this way. Social Media is a very powerful tool for companies to help make them money. If you don’t have it going on for your brand, then you’re missing out on possible sales. I’ll give you an example, I manage the Social Media efforts for one of my clients. Each time I post a product on Facebook/Twitter/Blog they end up selling 15-20 pieces within the first day. Each item ranges from $15-$40. That money generated via Social Media is money you wouldn’t have seen if you don’t see the value in it.

I was talking about it with my college age daughter. I told her that there are so many people that don’t value or believe in the power of social media. You know what said next? “Are they old or something?” Here’s why older folks don’t seem to get it. For starters they think it’s a waste of time to be on Facebook, Instagram and etc. But what they don’t understand is that Social Media is another way of doing “word by mouth” advertising. But makes it easier is that the person is already on the Internet which means they can easily order the item they see being talked about through social media. Make sense right?

I do this all the time. I see a post from one of my favorite brands about a sale they’re having. So what do I do? I end up ordering things online ALL THE TIME!

So there you have it in the shortest of forms…Social Media works. If you don’t value or believe in it, then you’re losing out on money you could make. It’s that simple.

Can you be alienating yourself because of Facebook?

People love to rant, rave and vent on Facebook. They figure it’s the best place to have a “convo” with like minded people. But what if your political, religious and overall dreariness is just bumming people out? Have you ever considered that that your multiple posts about how broke you are or how much you disagree with politicians or your posts about insignificant things that people may not really care, could alienate you from your actual friends. Well if you’re guilty of any of those things, chances are people are not following you or simply deleted you from their feed.

There are many people who enjoy the occasional banter back and forth with friends online about topics. The problem with this is when you’re doing this all day long, everyday of the week, it can get overwhelming to your followers/friends. So you need to find a balance on how you “vent” about topics. Perhaps getting a Twitter account and posting your thoughts there. It’s a bit more anonymous than Facebook, plus you get to let it all out as long as its under their word count restrictions.

Another idea is to just say things out loud before you go on Facebook. Give it a try, here let me give you an example, “I really don’t like Democrats/Republicans!” See, it’s that simple. You get it off your chest and you aren’t finding yourself in a middle of an online fight with a person you are going to see at Church on Sunday.

One thing you may not have thought about, the things you post on Facebook can be seen by people. I know you’re thinking, “but I set my profile to private!” Eh…you might be surprised that you’re not as private as you think. All someone has to do to see some of your status updates and photos is Friend a Friend. Make sense? Your privacy settings is limited because you’re allowing only your “friends” to see it, right? But if your friend likes or comments on your status/photo, then their friends will see that they’ve done so. Which opens up your “private” status updates/photos.

In conclusion, just be careful of what you post on Facebook. It may not occur to you that people don’t like you anymore because of what you’re doing on Facebook. One day you’ll find out that you’re trying to tag a friend in a post/photo, but you can’t because they’ve already deleted you from their friends list.

Why it’s worth paying someone to do the job

Last month I met with a company that was interested in my services. I gave them a layout on what I could do for them. They said they’d think about it. A few days later I noticed that they started becoming more active in their social media. As great as that is, they were doing it all wrong. For one they were using their own personal profile to promote their business, secondly they fizzled out after 2 days.

In my experience, I’ve learned that companies will try and do their own social media after speaking with me because they think it sounds “easy” enough.” Unfortunately, they find out it’s not as easy as they think. It’s more time consuming than they realize, which means they end up abandoning the effort.

Fortunately for them, they did come back and asked me to manage their social media efforts. The moral of the story, I’m a professional. I’m good at what I do, just like how you are good at what you do. Whether you sell doo-dads or nick-nacks, you’re great at it and that’s why you have your business. But for stuff like social media, blogging and email marketing, leave that up to me so you can focus on your own day to day efforts.

How Contests Help your Brand

Over at BikeCommuters.com and MtnBikeRiders.com we’ve held a number of online contests over the years. What this does is help build a new fan base for the sites and for the sponsor who is donating your prize packages. We’ve often worked with Planet Bike in which they’ve donated thousands of dollars worth of goods over the years for our prize packages.

What do I mean by “new” fan base? Well the best way to do that is through Facebook. Just recently we had a content for our “4000 Likes” give away. Basically Planet Bike donated a bunch of goods to the winner of the contest. The premise is we gave our fans a few weeks to hit Like and Share the post. We even published it on the main site, BikeCommuters.com.
fan contest
Over the weeks we saw a spike of new likes in our fanpage. Now these are people who probably would have never hit LIKE on the fanpage before. But because we used a contest, their friends shared the info, so the friends on their feed saw it, then hit like themselves. Free advertising, it’s sorta like Word by Mouth. But this time it’s word by LIKE.

Contests don’t have to be extravagant, sometimes it’s a matter of giving away stickers or even a small item like a t-shirt can spark some new fans for your brand.

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