Tag Archives: social media

Why it’s worth paying someone to do the job

25 Mar

Last month I met with a company that was interested in my services. I gave them a layout on what I could do for them. They said they’d think about it. A few days later I noticed that they started becoming more active in their social media. As great as that is, they were doing it all wrong. For one they were using their own personal profile to promote their business, secondly they fizzled out after 2 days.

In my experience, I’ve learned that companies will try and do their own social media after speaking with me because they think it sounds “easy” enough.” Unfortunately, they find out it’s not as easy as they think. It’s more time consuming than they realize, which means they end up abandoning the effort.

Fortunately for them, they did come back and asked me to manage their social media efforts. The moral of the story, I’m a professional. I’m good at what I do, just like how you are good at what you do. Whether you sell doo-dads or nick-nacks, you’re great at it and that’s why you have your business. But for stuff like social media, blogging and email marketing, leave that up to me so you can focus on your own day to day efforts.

You wonder why your online business isn’t making money

15 Jun

Start with the person who is in charge of your online business. Is this person innovative, creative and always looking for ways to grow your brand? Does this person see the power and potential with Social Media?

If you answered NO to any of those, then you need a new person to oversee your online business. The problem with someone who doesn’t believe in social media or isn’t creative is that they tend to be stagnant. They don’t want to do anything different and they think that growing your online business is a matter of just getting visitors to your site. Yes it’s true visitors do become customers but having a closed mind on how to get them there is a financial danger you don’t want to mess with.

Take this situation I was in a few months ago. I met with an online company who wanted to grow their revenue and online presence. As the Online Marketing Director and I spoke I learned that she doesn’t like social media and can’t see how it would generate into income. I was a bit shocked to hear that the Online Marketing Director would be so opposed to social media. I sat there trying to explain to her the powers and potential of what social media can do for their business. I left her office scratching my head wondering how this person got to be the Director of Online Marketing when she wasn’t a fan of social media.

A bit of advice to those who have some sort of online brand, make sure that the person is oversees your online marketing effort is passionate about social media.

Shirts, Stickers and Signs

24 Apr

A while back I had a friend who was interested in “branding” his new found business idea. Keyword is IDEA. He wanted to sell products to a certain clientele. But he hadn’t lined up his vendors, website and products. But he already wanted to come up with all sorts of marketing collateral such as shirts, stickers and even signs to help gain some exposure for his brand. But when I heard this, one thing came to mind…don’t count your chickens before they hatch.
chickens_hatch

Though I completely understand what he’s trying to do, but I tried to explain to him that there’s stuff he can do that won’t actually cost money. I told him about Blogging and Social Media, but he just couldn’t see the vision for it because he was too focused on wanting to get stuff to pass out to people.

You see, if you start blogging you’re basically building a buzz about your product, services and company. Besides it’s free and it has the best return for your work. If you have good content on your site, search engines will find you and that means when someone is Googling a product or service you offer, your chances of getting found online goes up.

Don’t get me wrong, I think branding is great, but it’s better when you have already established yourself as a company. Besides, all that branding stuff isn’t cheap, shirts can cost as much as $8 a piece with a minimum order of 100. So all that adds up. My suggestion is after you start making sales and have replenished your overhead, any surplus you have can go towards branding.

Facebook Fanpage Created just for You!

16 Jan

Part of the services I provide within the Social Media realm is to create Fanpages. The Dr. Tom Veal was made by yours truly.
drtom facebook
I’ve actually created over a dozen fan pages and currently manage 10 of them. Some are thinking, “Why should I pay you when I can do it myself?” Well, ya you could and the more power to you. But there are some folks who are not familiar with Social Media let alone Facebook. Another reason is that they may not have enough time to do so. This is where I come in and create your fanpage(s) and include a Cover photo, your office info, profile pictures, About info and a couple of status updates just to get you started.

My rate for this service is $50.00, not a bad price if you ask me since you’re paying a Professional to provide you with this service rather.

RL Policar
714 519 6661
E:rlpolicar@gmail.com

Social Media means YOU being more Social

20 Nov

So what do I mean by being “Social?” It’s pretty simple. You have to be your own brand’s best ambassador. I’ll give you an example. Yesterday I was at a store and I noticed that they had a small signed that said, “find us on Facebook.” I immediately asked the clerk who handles their Social Media and she told me that it was a collection of the employees who really didn’t know what they were doing. So I began to tell her about my services and what I can do. From that I got the contact info of the owner of the company.

That interaction was of me being “social.” I gotta be gut level honest with you. I come from an IT background and us IT folks have a reputation to be introverted so being social doesn’t really come easy to me as it does for folks out there. But just being out going isn’t really enough. You also have to be somewhat friendly to the people you deal with, right? Besides, who’s going to want to work with a Social Media guy who’s a jerk or condescending? I know I wouldn’t.

With that in mind let’s list some things down that might help you with your branding/social media efforts when interacting with REAL people.

1. Be friendly.
2. Smile.
3. Ask questions directed towards the person you’re talking to. People love talking about themselves (More on that later).
4. Engage in conversation about their business.
5. Tell them about you and your brand.

I know some of these things are basic human interaction things that we all do on a daily basis, but heck some of us can easily forget. Hopefully this helps!

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