I recently had a friend ask me that question above since she just started a blog. There’s so many ways to answer it. But in my opinion, fresh content is the best way to get more readers on your blog. What do I mean by FRESH CONTENT? Basically it means articles and more articles.
If your blog is all about cats and kittens, then make sure you publishing out as many cat/kitten articles as often as you can. Oh but there’s a catch to all that. The content you push out has to be substantial, meaning it has to have some sort of value to your readers. That way you’ll retain them as a reader and they keep coming back to see what new stuff you’ve posted.
Just think of it for a minute. You find a great blog, you follow it, but the Author doesn’t regularly update it. Maybe they’ll update once or twice a month. What eventually happens is you stop going back to the site and you forget. Well…do you want your readers to forget about you? No? Then make sure you have good articles that keeps them engaged and coming back!
A few years ago there was a blog that I followed because I loved how he wrote. He was funny, witty and his style was so unique. Then something happened, he just stopped writing. Eventually his blog failed to exist! I was actually pretty bummed out because I felt the guy had some great stuff. So if you didn’t what I’m trying to say, post articles. Preferably your own and not some sort of regurgitated news that other blogs have already posted.
We’ve covered Content Marketing and Blogging before. These two things are pretty much similar but different in their own ways. Think of it like milk and chocolate milk. Essentially both are milk, but chocolate milk is pretty darn yummy…
Before I get carried away on why chocolate milk is fantastic, let’s go back to content and blogging. You see content can be the stuff you put on static pages on your site. For example, if your website talks about your services, that text you have is content. Then there’s something called a Blog. I’m a huge proponent to this because of the fact search engines love fresh content or in other words, new material. With a blog you can update it as many times as you want, preferably 3 times a week and that triggers the search engines to start crawling your blog for info which then presents it to people looking for those keywords you have on your article.
So here’s where we have to talk about being fresh and not duplicated. There are MANY “content providers” that will sell you articles as cheap as $.03 a word. They’ll include 2 keywords and a 250 word minimum. Sounds like a great deal right? Well no it’s not. What you’re getting could be of two things. 1. Content from overseas writers that don’t speak English and use some sort of translator program. Thus the stuff don’t make sense! 2. Copied or duplicated content. This means the person you bought the article from Googled your competitors and hit copy then paste and emailed it to you. This is bad because Google will see that your content is duplicated and you can face repercussions that will greatly affect your traffic.
The bottom line here is, when you are going to pay for someone to write content for you, make sure you get a guarantee from them that it’s fresh/new and never duplicated.
My service provides content creation as well as editing existing content. All of my materials are guaranteed to be original. You may pay a bit more with RLPolicar.com, but my quality of work will outshine my competitors.