Why it’s important to publish a blog article multiple times a day

20 Aug

Let’s say you have a blog and you only update it once in a while. Some employees who oversee that part of the business may feel like they have nothing to talk about thus the blog doesn’t get updated. But what if I told you that when you publish an article you’re letting search engines know that you’ve got something new.

Now imagine that happening a few times a day! That’s one of the things we specialize in at RLPolicar.com. We’re known to publish up to 200 articles per week for the clients we work with. We also make sure that it’s on different blog platforms too. For example, we’ll use two different platforms, one article is on Blogger and another on WordPress. By publishing on two different platforms, you’re letting search engines know that there’s new content in two different places. Which is a good thing especially if your blogs talk about your company/product or services.

When people ask me how often should they be blogging, I tell them “as often as you can.” Meaning as much as you can in one day. But you have to do it EVERYDAY to get the best impact. I’ve worked with companies where all they want is 1-2 articles per month, in all honesty that won’t be as effective as 1-2 per day. Basically, the more articles, the better. Search engines love fresh content and by publishing new articles per day, the more popular you are on the results.

You wonder why your online business isn’t making money

15 Jun

Start with the person who is in charge of your online business. Is this person innovative, creative and always looking for ways to grow your brand? Does this person see the power and potential with Social Media?

If you answered NO to any of those, then you need a new person to oversee your online business. The problem with someone who doesn’t believe in social media or isn’t creative is that they tend to be stagnant. They don’t want to do anything different and they think that growing your online business is a matter of just getting visitors to your site. Yes it’s true visitors do become customers but having a closed mind on how to get them there is a financial danger you don’t want to mess with.

Take this situation I was in a few months ago. I met with an online company who wanted to grow their revenue and online presence. As the Online Marketing Director and I spoke I learned that she doesn’t like social media and can’t see how it would generate into income. I was a bit shocked to hear that the Online Marketing Director would be so opposed to social media. I sat there trying to explain to her the powers and potential of what social media can do for their business. I left her office scratching my head wondering how this person got to be the Director of Online Marketing when she wasn’t a fan of social media.

A bit of advice to those who have some sort of online brand, make sure that the person is oversees your online marketing effort is passionate about social media.

Don’t trust an amateur with a professional’s job

1 May

Would you trust your cousin’s roomate’s bestfriend’s brother in-law’s, uncle to remodel your kitchen or work on your car? If the answer is NO, then why trust your employees to run your social media, blogging and email marketing campaigns?

Though having your employees take care of your Social Media efforts might make sense. But all that will mean is you’re adding to their plate, take focus away from what they were hired to do and truthfully, some just don’t understand how all that works. They think a simple tweet or status update is enough. Nope, you will need a game plan, a schedule and even promotions to flow through your social media effort.

If you’re interested in hearing what I can do for you. feel free to contact me: RLPolicar@gmail.com

 

Shirts, Stickers and Signs

24 Apr

A while back I had a friend who was interested in “branding” his new found business idea. Keyword is IDEA. He wanted to sell products to a certain clientele. But he hadn’t lined up his vendors, website and products. But he already wanted to come up with all sorts of marketing collateral such as shirts, stickers and even signs to help gain some exposure for his brand. But when I heard this, one thing came to mind…don’t count your chickens before they hatch.
chickens_hatch

Though I completely understand what he’s trying to do, but I tried to explain to him that there’s stuff he can do that won’t actually cost money. I told him about Blogging and Social Media, but he just couldn’t see the vision for it because he was too focused on wanting to get stuff to pass out to people.

You see, if you start blogging you’re basically building a buzz about your product, services and company. Besides it’s free and it has the best return for your work. If you have good content on your site, search engines will find you and that means when someone is Googling a product or service you offer, your chances of getting found online goes up.

Don’t get me wrong, I think branding is great, but it’s better when you have already established yourself as a company. Besides, all that branding stuff isn’t cheap, shirts can cost as much as $8 a piece with a minimum order of 100. So all that adds up. My suggestion is after you start making sales and have replenished your overhead, any surplus you have can go towards branding.

What’s the best way to get more readers to my blog?

19 Apr

I recently had a friend ask me that question above since she just started a blog. There’s so many ways to answer it. But in my opinion, fresh content is the best way to get more readers on your blog. What do I mean by FRESH CONTENT? Basically it means articles and more articles.

If your blog is all about cats and kittens, then make sure you publishing out as many cat/kitten articles as often as you can. Oh but there’s a catch to all that. The content you push out has to be substantial, meaning it has to have some sort of value to your readers. That way you’ll retain them as a reader and they keep coming back to see what new stuff you’ve posted.
LOL-Poor-cat
Just think of it for a minute. You find a great blog, you follow it, but the Author doesn’t regularly update it. Maybe they’ll update once or twice a month. What eventually happens is you stop going back to the site and you forget. Well…do you want your readers to forget about you? No? Then make sure you have good articles that keeps them engaged and coming back!

A few years ago there was a blog that I followed because I loved how he wrote. He was funny, witty and his style was so unique. Then something happened, he just stopped writing. Eventually his blog failed to exist! I was actually pretty bummed out because I felt the guy had some great stuff. So if you didn’t what I’m trying to say, post articles. Preferably your own and not some sort of regurgitated news that other blogs have already posted.

Get your brand involved

12 Apr

One of the things I love to do on my mountain biking website is create projects or what we call “builds.” For the last 6 years that I’ve had that line of business open, we’ve created at least a dozen bike projects. Some of them are basic builds and others like the tandem is pretty complicated.

When doing these builds, it does cost money. The website does pay for much of the expenses. But often times I’ll partner up with a brand who will donate hard goods to the cause. Doing this helps off set any costs that I may incur from the project. Besides, it’s a great way for the brand to further get their name out there on a grass roots level.

Take for example this stuff you see below. That was donated by a company in SoCal called Serfas. They make quality bicycle parts and accessories. We’ve had a great relationship with Serfas for the last several years. But this was actually the first project they jumped on board with.
serfas

Why do you think Serfas donated products? There’s a few reasons why they did it. For one, it’s cheap advertising. Another reason is that it’s CHEAP ADVERTISING. Third…do I dare say it again? CHEAP ADVERTISING! Yep, you guessed it, cheap advertising. How cheap? Let’s look at that picture again. I’m guessing that items that Serfas sells is marked up to 50-80% from the landed costs. Let’s pretend that a seat that retails for $50 has a landed cost of $20. If you didn’t know, LANDED COST means the total cost to you, the company of everything included. That means, “the end cost of an internationally shipped item. This includes purchase price, freight, insurance, and other costs and may sometimes include duties and taxes.”

Ok now that we have that in mind, let’s look again at that photo. There are other items in it such as tires, grips and the already mentioned, seats. Once more, we’ll pretend the landed costs for all those items hover around $100. Now take that $100 and see if you can buy any type of advertisement online or on a print publication. I’m sure you’ll find a few deals here and there. But what you run the risk of is an un-targeted audience (more on that later). I also doubt you’ll find a place that will take your $100 so you can run a full campaign for over a month.

On the tandem project that MtnBikeRiders.com has, they(as is me and the guys) are planning on doing multiple articles, multiple rides, races and events with the finished project. So this means, what ever they do with the tandem, Serfas will get some sort of exposure…to a TARGETED audience (more on targeted audience later). Why does that matter? Just look at that $100 investment they made. It will now become a permanent part of this tandem project. Every time these guys do anything with that tandem, Serfas products will be seen in photos, articles and videos they create. Given our history at MtnBikeRiders.com, anytime we do a project, we post tons of articles on just that project alone. I’ll give you an example. Here’s a project I took on, I called it Burt Reynolds. A simple search on the site will yield over a dozen articles on that bike alone.

Back to the title. Get involved! Make a bold move like Serfas did, get involved with bloggers and see what you can do to assist in their next project/activity or event. But make sure those guys have some sort of credibility on projects so you don’t waste your time and money.

Should you sponsor a team?

22 Feb

Sure why not?! Well here’s a few things to think about before plopping down money towards a team. Let’s start with this, does this team have the ability to provide you some “exposure?” The E-Word seems to be the very thing soliciting teams often use to entice their potential sponsor to go with them.

To get the most out of your sponsorship/advertising money, the best thing to do is make sure the team you’re sponsoring has some sort of Social Media presence as well as blog. Part of your agreement with them is that they will always address their team your brand/company name. Here’s what I mean. A while back my websites, MtnBikeRiders.com and BikeCommuters.com sponsored a mountain bike race team. But they were also sponsored by a bicycle manufacturer called Airborne Bicycles which provided them free bicycles. The race team called themselves the Airborne Rangers. Since Airborne was the bigger sponsor, they got the title name. One of the agreements the race team had with it’s sponsors was to help promote the brands as often as they can on their website, race reports, at the venue and on Social Media.

airborne

If your sponsored team has some sort of Internet Marketing in place, then this will help stretch your reach further because you’ve got a bunch of people pushing out your brand to avenues you may not have had access to. It’s actually a great way to get into grass roots/guerrilla marketing.

Another thing to consider when you sponsor a team is the relevance of your brand to the sport/team your sponsoring. If you sell computer software and you sponsored a Men’s Slow Pitch Softball Team, what kind of exposure are you really getting? Unless the team uses Social Media and Blogging, then this might work, the key word is might.

If you sponsor a team, does it necessarily mean you give them free products or pay for their expenses? Nope. If you offer goods, then you can provide the team a Pro-Deal. Basically you are selling them your products at your cost. In this arrangement, you’re not really losing money, plus you’ve got some loyal fan-boys pushing your stuff.

Make sure you have some sort of agreement with the team that if they carry themselves unprofessionally, or inappropriately while participating in the event/activity you are sponsoring them for, that you could pull out of the deal. Just use Lance Armstrong’s example. Once the stuff hit the fan about him doping, all of his big sponsors pulled out.

So let’s recap:
1. Make sure you ask the team; “what’s in it for me?”
2. Ask them if they have at a minimum, Social Media in place to help promote their team as well as your brand.
3. Sponsor relevant teams and activities. Don’t sponsor a bowling team if you’re brand sells women’s underwear or something that has nothing to do with bowling.
4. Code of conduct. The team you sponsor needs to carry themselves in a professional manner at all times.

Now if you’re a food company, heck you can pretty much get away with sponsoring all types of sports teams.

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