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Why are memes essential in your social media?

27 Jul

For a few of my clients I create memes to help best connect with their target audience. But before we get into all that, let’s first understand what a meme is.

meme
mēm/Submit
noun
an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.
a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.

Now that we know what it is, I’m sure you’ve seen them floating around on your feed. So why would you need it for your business? Well the reasoning is quite simple, you help connect to your customers in a humanistic level. This allows your brand to reach almost all of your target through humor. Not only does it engage your customers, but they can identify with your meme, thus them sharing it on with their friends and etc. What’s great about that is when they share it it automatically links back to your fanpage. So now you’ve enabled your customers to reach other people who didn’t know about your brand.

The hope is those new people will LIKE your page and then they’ll be exposed to all the deals and initiatives you’ve got going for your brand. But can you overdo memes? Absolutely! Posting more than 3 memes a week can turn your customers off. Plus it might give them the impression that you’re not all that professional.

Memes are great when they are used in conjunction with a campaign. So let’s say you’re selling a new product. Publish your product on the fanpage to let people know that you’ve got a deal going on, then later on, publish a meme. So now you’re getting people onto your fanpage and seeing your meme as well as the new product. handsome player

You think you have what it takes to do what I do?

22 May

I’ve seen this happen more than a few times where I meet with a company and pitch my services for Social Media Management only to find out that they decided to manage their own efforts. But here’s the thing that they don’t understand. Social Media is time consuming. Some people seem to think that its just posting on Facebook and Twitter…eh..partially true. But there’s more to it than they realize. There’s actual planning, research, knowing your target audience, knowing the times to post content, knowing what kind of content to post and knowing what makes your customers tick.

With my services, I’ve discovered what works and what doesn’t work with Social Media. Just because you have a Facebook account, it doesn’t mean you can do what I can do. But it’s the same thing if you look at car mechanics. I’ve got a car and tools, but it doesn’t mean I can do their job. Nor could I ever be a Barrista just because I have a coffee maker. So I hope you understand that there’s more to Social Media than most people think. Let a professional handle your online presence so you can focus on doing what you’re great at, that’s running your business. 

“I don’t see the value in Social Media”

22 May

Every time I hear that from someone, two things comes to mind.

1. They’re ignorant about the power of Social Media.

2. They’re old.

Yes I said it…you’re old. So let’s look at it this way. Social Media is a very powerful tool for companies to help make them money. If you don’t have it going on for your brand, then you’re missing out on possible sales. I’ll give you an example, I manage the Social Media efforts for one of my clients. Each time I post a product on Facebook/Twitter/Blog they end up selling 15-20 pieces within the first day. Each item ranges from $15-$40. That money generated via Social Media is money you wouldn’t have seen if you don’t see the value in it.

I was talking about it with my college age daughter. I told her that there are so many people that don’t value or believe in the power of social media. You know what said next? “Are they old or something?” Here’s why older folks don’t seem to get it. For starters they think it’s a waste of time to be on Facebook, Instagram and etc. But what they don’t understand is that Social Media is another way of doing “word by mouth” advertising. But makes it easier is that the person is already on the Internet which means they can easily order the item they see being talked about through social media. Make sense right?

I do this all the time. I see a post from one of my favorite brands about a sale they’re having. So what do I do? I end up ordering things online ALL THE TIME!

So there you have it in the shortest of forms…Social Media works. If you don’t value or believe in it, then you’re losing out on money you could make. It’s that simple.

Can you be alienating yourself because of Facebook?

3 Apr

People love to rant, rave and vent on Facebook. They figure it’s the best place to have a “convo” with like minded people. But what if your political, religious and overall dreariness is just bumming people out? Have you ever considered that that your multiple posts about how broke you are or how much you disagree with politicians or your posts about insignificant things that people may not really care, could alienate you from your actual friends. Well if you’re guilty of any of those things, chances are people are not following you or simply deleted you from their feed.

There are many people who enjoy the occasional banter back and forth with friends online about topics. The problem with this is when you’re doing this all day long, everyday of the week, it can get overwhelming to your followers/friends. So you need to find a balance on how you “vent” about topics. Perhaps getting a Twitter account and posting your thoughts there. It’s a bit more anonymous than Facebook, plus you get to let it all out as long as its under their word count restrictions.

Another idea is to just say things out loud before you go on Facebook. Give it a try, here let me give you an example, “I really don’t like Democrats/Republicans!” See, it’s that simple. You get it off your chest and you aren’t finding yourself in a middle of an online fight with a person you are going to see at Church on Sunday.

One thing you may not have thought about, the things you post on Facebook can be seen by people. I know you’re thinking, “but I set my profile to private!” Eh…you might be surprised that you’re not as private as you think. All someone has to do to see some of your status updates and photos is Friend a Friend. Make sense? Your privacy settings is limited because you’re allowing only your “friends” to see it, right? But if your friend likes or comments on your status/photo, then their friends will see that they’ve done so. Which opens up your “private” status updates/photos.

In conclusion, just be careful of what you post on Facebook. It may not occur to you that people don’t like you anymore because of what you’re doing on Facebook. One day you’ll find out that you’re trying to tag a friend in a post/photo, but you can’t because they’ve already deleted you from their friends list.
drama

Why it’s worth paying someone to do the job

25 Mar

Last month I met with a company that was interested in my services. I gave them a layout on what I could do for them. They said they’d think about it. A few days later I noticed that they started becoming more active in their social media. As great as that is, they were doing it all wrong. For one they were using their own personal profile to promote their business, secondly they fizzled out after 2 days.

In my experience, I’ve learned that companies will try and do their own social media after speaking with me because they think it sounds “easy” enough.” Unfortunately, they find out it’s not as easy as they think. It’s more time consuming than they realize, which means they end up abandoning the effort.

Fortunately for them, they did come back and asked me to manage their social media efforts. The moral of the story, I’m a professional. I’m good at what I do, just like how you are good at what you do. Whether you sell doo-dads or nick-nacks, you’re great at it and that’s why you have your business. But for stuff like social media, blogging and email marketing, leave that up to me so you can focus on your own day to day efforts.

How Contests Help your Brand

13 Feb

Over at BikeCommuters.com and MtnBikeRiders.com we’ve held a number of online contests over the years. What this does is help build a new fan base for the sites and for the sponsor who is donating your prize packages. We’ve often worked with Planet Bike in which they’ve donated thousands of dollars worth of goods over the years for our prize packages.

What do I mean by “new” fan base? Well the best way to do that is through Facebook. Just recently we had a content for our “4000 Likes” give away. Basically Planet Bike donated a bunch of goods to the winner of the contest. The premise is we gave our fans a few weeks to hit Like and Share the post. We even published it on the main site, BikeCommuters.com.
fan contest
Over the weeks we saw a spike of new likes in our fanpage. Now these are people who probably would have never hit LIKE on the fanpage before. But because we used a contest, their friends shared the info, so the friends on their feed saw it, then hit like themselves. Free advertising, it’s sorta like Word by Mouth. But this time it’s word by LIKE.

Contests don’t have to be extravagant, sometimes it’s a matter of giving away stickers or even a small item like a t-shirt can spark some new fans for your brand.

Reputation Management

13 Feb

Ever heard of that term before? Well let me explain this the easiest way I can. Take for example your company has been reviewed or blogged about in a negative way. There’s some folks that just aren’t too happy with the product or service you have.

There’s a few ways to fix this. Here’s the first one. Fix it. If someone wrote a bad review about you on Yelp or some blog, reach out to that person and see what you can do to make amends. But don’t do so expecting them to remove the bad review, just do it because you want to make things right. For the most part once you’ve basically said “sorry” and convert that person from being a Hater to a Fan, then you’ll end up having an advocate for your brand. They’ll post another review stating how you made things better or in some cases, they’ll tell their friends about it.

The other option is to combat those negative reviews with content. You can hire us to create content and publish it on a daily basis. Our content is fresh, written by a human and it always makes sense. The problem with some foreign content writers is that their English is really poor. Some of the stuff they generate doesn’t even make sense.

But we’re not just about writing content. When we publish our work about your company/brand, we’ll provide you screen shots and links to all of the articles we’ve launched. That way you can track what’s been going on with your brand. The idea is we publish a ton of content to rank on the first page in hopes that it pushes down some of the negative content about your brand to page 2 and up.

If this is something you might be interested in, give us a call and we’ll talk you through our service.

RLPolicar@gmail.com
714 519 6661
Social Media, Content Writer, Blogger, Email Marketing

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