Not sure what that term means?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
To answer the question above, Yes you should be doing content marketing! Why well for the very same reasons it says in the definition above, but summarized; “get people to like you, your brand, keep them loyal and make money.”
One of the best ways to generate Content Marketing is to create a blog, update it with relevant articles to your audience (customers). For example, if you’re a Mountain Bike Website, then having articles on how to fix bicycles or the latest product reviews would definitely fall under the category of Content Marketing. But if the mountain biking website only posts videos of talking cats, which can be cute, but are not relevant to their audience, then you’ll lose them as readers.
Now the problem with most businesses is that they either don’t know how to write well or they don’t have time. I’ve spoken to 2 owners whom one of them has so many ideas in his head that he’s confident that he could come up with an article a day for his blog, but he’s so busy running his company that he doesn’t have time. Then another owner I spoke with just this week said he wants to get a blog going and start getting some content on his site, but he HATES writing.
One of the services I offer is Content Writing for ANY business. I’ve published over 2000 articles in last few years and I’ve covered things from Real Estate Investing, Bicycles, Retail, Women’s clothing and even Rugs…yes Rugs, like the kind you put in your living room that can cost thousands of dollars. Another thing I need to mention, Content Marketing is really inexpensive to do. If you write the content yourself, then it’s free! If you can’t do it yourself, then I can help you (for a small fee).
Anyhow, I can could literally go on for hours on why and how Content Marketing Works, but I won’t. However, if you’re interested in further discussing it, feel free to contact me via email: RLPolicar@gmail.com