Can you be alienating yourself because of Facebook?

3 Apr

People love to rant, rave and vent on Facebook. They figure it’s the best place to have a “convo” with like minded people. But what if your political, religious and overall dreariness is just bumming people out? Have you ever considered that that your multiple posts about how broke you are or how much you disagree with politicians or your posts about insignificant things that people may not really care, could alienate you from your actual friends. Well if you’re guilty of any of those things, chances are people are not following you or simply deleted you from their feed.

There are many people who enjoy the occasional banter back and forth with friends online about topics. The problem with this is when you’re doing this all day long, everyday of the week, it can get overwhelming to your followers/friends. So you need to find a balance on how you “vent” about topics. Perhaps getting a Twitter account and posting your thoughts there. It’s a bit more anonymous than Facebook, plus you get to let it all out as long as its under their word count restrictions.

Another idea is to just say things out loud before you go on Facebook. Give it a try, here let me give you an example, “I really don’t like Democrats/Republicans!” See, it’s that simple. You get it off your chest and you aren’t finding yourself in a middle of an online fight with a person you are going to see at Church on Sunday.

One thing you may not have thought about, the things you post on Facebook can be seen by people. I know you’re thinking, “but I set my profile to private!” Eh…you might be surprised that you’re not as private as you think. All someone has to do to see some of your status updates and photos is Friend a Friend. Make sense? Your privacy settings is limited because you’re allowing only your “friends” to see it, right? But if your friend likes or comments on your status/photo, then their friends will see that they’ve done so. Which opens up your “private” status updates/photos.

In conclusion, just be careful of what you post on Facebook. It may not occur to you that people don’t like you anymore because of what you’re doing on Facebook. One day you’ll find out that you’re trying to tag a friend in a post/photo, but you can’t because they’ve already deleted you from their friends list.
drama

Why it’s worth paying someone to do the job

25 Mar

Last month I met with a company that was interested in my services. I gave them a layout on what I could do for them. They said they’d think about it. A few days later I noticed that they started becoming more active in their social media. As great as that is, they were doing it all wrong. For one they were using their own personal profile to promote their business, secondly they fizzled out after 2 days.

In my experience, I’ve learned that companies will try and do their own social media after speaking with me because they think it sounds “easy” enough.” Unfortunately, they find out it’s not as easy as they think. It’s more time consuming than they realize, which means they end up abandoning the effort.

Fortunately for them, they did come back and asked me to manage their social media efforts. The moral of the story, I’m a professional. I’m good at what I do, just like how you are good at what you do. Whether you sell doo-dads or nick-nacks, you’re great at it and that’s why you have your business. But for stuff like social media, blogging and email marketing, leave that up to me so you can focus on your own day to day efforts.

How Contests Help your Brand

13 Feb

Over at BikeCommuters.com and MtnBikeRiders.com we’ve held a number of online contests over the years. What this does is help build a new fan base for the sites and for the sponsor who is donating your prize packages. We’ve often worked with Planet Bike in which they’ve donated thousands of dollars worth of goods over the years for our prize packages.

What do I mean by “new” fan base? Well the best way to do that is through Facebook. Just recently we had a content for our “4000 Likes” give away. Basically Planet Bike donated a bunch of goods to the winner of the contest. The premise is we gave our fans a few weeks to hit Like and Share the post. We even published it on the main site, BikeCommuters.com.
fan contest
Over the weeks we saw a spike of new likes in our fanpage. Now these are people who probably would have never hit LIKE on the fanpage before. But because we used a contest, their friends shared the info, so the friends on their feed saw it, then hit like themselves. Free advertising, it’s sorta like Word by Mouth. But this time it’s word by LIKE.

Contests don’t have to be extravagant, sometimes it’s a matter of giving away stickers or even a small item like a t-shirt can spark some new fans for your brand.

Reputation Management

13 Feb

Ever heard of that term before? Well let me explain this the easiest way I can. Take for example your company has been reviewed or blogged about in a negative way. There’s some folks that just aren’t too happy with the product or service you have.

There’s a few ways to fix this. Here’s the first one. Fix it. If someone wrote a bad review about you on Yelp or some blog, reach out to that person and see what you can do to make amends. But don’t do so expecting them to remove the bad review, just do it because you want to make things right. For the most part once you’ve basically said “sorry” and convert that person from being a Hater to a Fan, then you’ll end up having an advocate for your brand. They’ll post another review stating how you made things better or in some cases, they’ll tell their friends about it.

The other option is to combat those negative reviews with content. You can hire us to create content and publish it on a daily basis. Our content is fresh, written by a human and it always makes sense. The problem with some foreign content writers is that their English is really poor. Some of the stuff they generate doesn’t even make sense.

But we’re not just about writing content. When we publish our work about your company/brand, we’ll provide you screen shots and links to all of the articles we’ve launched. That way you can track what’s been going on with your brand. The idea is we publish a ton of content to rank on the first page in hopes that it pushes down some of the negative content about your brand to page 2 and up.

If this is something you might be interested in, give us a call and we’ll talk you through our service.

RLPolicar@gmail.com
714 519 6661
Social Media, Content Writer, Blogger, Email Marketing

Why it’s important to publish a blog article multiple times a day

20 Aug

Let’s say you have a blog and you only update it once in a while. Some employees who oversee that part of the business may feel like they have nothing to talk about thus the blog doesn’t get updated. But what if I told you that when you publish an article you’re letting search engines know that you’ve got something new.

Now imagine that happening a few times a day! That’s one of the things we specialize in at RLPolicar.com. We’re known to publish up to 200 articles per week for the clients we work with. We also make sure that it’s on different blog platforms too. For example, we’ll use two different platforms, one article is on Blogger and another on WordPress. By publishing on two different platforms, you’re letting search engines know that there’s new content in two different places. Which is a good thing especially if your blogs talk about your company/product or services.

When people ask me how often should they be blogging, I tell them “as often as you can.” Meaning as much as you can in one day. But you have to do it EVERYDAY to get the best impact. I’ve worked with companies where all they want is 1-2 articles per month, in all honesty that won’t be as effective as 1-2 per day. Basically, the more articles, the better. Search engines love fresh content and by publishing new articles per day, the more popular you are on the results.

You wonder why your online business isn’t making money

15 Jun

Start with the person who is in charge of your online business. Is this person innovative, creative and always looking for ways to grow your brand? Does this person see the power and potential with Social Media?

If you answered NO to any of those, then you need a new person to oversee your online business. The problem with someone who doesn’t believe in social media or isn’t creative is that they tend to be stagnant. They don’t want to do anything different and they think that growing your online business is a matter of just getting visitors to your site. Yes it’s true visitors do become customers but having a closed mind on how to get them there is a financial danger you don’t want to mess with.

Take this situation I was in a few months ago. I met with an online company who wanted to grow their revenue and online presence. As the Online Marketing Director and I spoke I learned that she doesn’t like social media and can’t see how it would generate into income. I was a bit shocked to hear that the Online Marketing Director would be so opposed to social media. I sat there trying to explain to her the powers and potential of what social media can do for their business. I left her office scratching my head wondering how this person got to be the Director of Online Marketing when she wasn’t a fan of social media.

A bit of advice to those who have some sort of online brand, make sure that the person is oversees your online marketing effort is passionate about social media.

Don’t trust an amateur with a professional’s job

1 May

Would you trust your cousin’s roomate’s bestfriend’s brother in-law’s, uncle to remodel your kitchen or work on your car? If the answer is NO, then why trust your employees to run your social media, blogging and email marketing campaigns?

Though having your employees take care of your Social Media efforts might make sense. But all that will mean is you’re adding to their plate, take focus away from what they were hired to do and truthfully, some just don’t understand how all that works. They think a simple tweet or status update is enough. Nope, you will need a game plan, a schedule and even promotions to flow through your social media effort.

If you’re interested in hearing what I can do for you. feel free to contact me: RLPolicar@gmail.com

 

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