Let’s say you have a blog and you only update it once in a while. Some employees who oversee that part of the business may feel like they have nothing to talk about thus the blog doesn’t get updated. But what if I told you that when you publish an article you’re letting search engines know that you’ve got something new.
Now imagine that happening a few times a day! That’s one of the things we specialize in at RLPolicar.com. We’re known to publish up to 200 articles per week for the clients we work with. We also make sure that it’s on different blog platforms too. For example, we’ll use two different platforms, one article is on Blogger and another on WordPress. By publishing on two different platforms, you’re letting search engines know that there’s new content in two different places. Which is a good thing especially if your blogs talk about your company/product or services.
When people ask me how often should they be blogging, I tell them “as often as you can.” Meaning as much as you can in one day. But you have to do it EVERYDAY to get the best impact. I’ve worked with companies where all they want is 1-2 articles per month, in all honesty that won’t be as effective as 1-2 per day. Basically, the more articles, the better. Search engines love fresh content and by publishing new articles per day, the more popular you are on the results.
I recently had a friend ask me that question above since she just started a blog. There’s so many ways to answer it. But in my opinion, fresh content is the best way to get more readers on your blog. What do I mean by FRESH CONTENT? Basically it means articles and more articles.
If your blog is all about cats and kittens, then make sure you publishing out as many cat/kitten articles as often as you can. Oh but there’s a catch to all that. The content you push out has to be substantial, meaning it has to have some sort of value to your readers. That way you’ll retain them as a reader and they keep coming back to see what new stuff you’ve posted.
Just think of it for a minute. You find a great blog, you follow it, but the Author doesn’t regularly update it. Maybe they’ll update once or twice a month. What eventually happens is you stop going back to the site and you forget. Well…do you want your readers to forget about you? No? Then make sure you have good articles that keeps them engaged and coming back!
A few years ago there was a blog that I followed because I loved how he wrote. He was funny, witty and his style was so unique. Then something happened, he just stopped writing. Eventually his blog failed to exist! I was actually pretty bummed out because I felt the guy had some great stuff. So if you didn’t what I’m trying to say, post articles. Preferably your own and not some sort of regurgitated news that other blogs have already posted.